Law firm internet marketing can be enhanced by enriching one’s website. Many of our clients ask us how to increase traffic to a law firm website that they have launched. Google and other search engines look at how easy the website is to crawl and navigate. Items such as the law firm website design and the legal content impact how they are able to attract users to a particular website. Aesthetically pleasing law firm websites generally attract more legal consumers and web traffic as well as those sites that are easy to navigate. While a law firm website should be visually appealing and reach out to all demographic groups, it should also be user-friendly.