Law firm internet marketing is a term used to describe that marketing technique used to promote legal products or services using the Internet as its medium. The Internet’s lower cost of dissemination of law firm information and is the fact it is open to a global audience are the key points of differences. Law firm internet marketing also covers the areas of digital customer data management and electronic customer relationship management known as ECRM.
The importance of law firm internet marketing strategies has increased in parallel to the expansion and importance of the Internet. Most established law firms are not just trying to build a website these days as they used to a few years ago. Law firms today are vying online space today and seek to adopt the latest web marketing strategies to increase traffic to their law firm’s main website or landing pages. Law firm internet marketing helps to add many more potential legal clients and the number of quality leads to your website as well. In fact, most law firms will either hire an experience internet marketer for their law firm or will engage the services of a part time law firm marketing consultant to perform these duties at a lower cost to generate new legal business for the firm.
Internet marketing for law firms also includes using traffic analytic tools which can be valuable for finding out which website advertisement are working and which ones are not. It also will show you which content is attracting the most visitors to your website. A good tool such as Google Analytics will show you the hot keyword terms and phrases that people are using to discover your website. These tools can also help ensure a top ranking for your site or software programs to repair broken links. We use Google Analytics in order to better understand your client in your market to improve your results.
