A way to increase your revenue to your law firm via law firm Internet marketing is to use keyword suggestion tools. Keyword research is a critical part of a successful law firm Internet marketing campaign. If a law firm website and its search engine optimization and web page content is not targeting the right law firm geo- and practice area specific keywords, in all probability the law firm is not reaching potential customers.
No search engine visibility is a result of bad keywords which will translate in to very low revenues. A much better approach for attracting the types of cases and clients you want for you law firm is to find out what the popular keywords are that have relevancy to your legal service. We typically analyze the search volumes for the keyword phrases to ensure there is adequate traffic to these keyword phrases.
Call us and we can recommend some keyword tools for you.