Law Firm Internet Marketing

Law Firm Website Design & SEO Persuades Legal Consumers

March 25th, 2014

Legal consumers arrive at websites for lawyers because they have entered a specific query into the Google search engine. That’s obvious, right? Well, not to everyone. Queries specific to lawyers’ websites land on a search engine rank page (SERP) that gives those legal consumers a series of clickable choices. And, it’s going to take a lot more than a pretty lawyers website to gain “trustworthy” status for your Internet brand and to raise your Google rankings – and to coax that coveted click from a persuaded legal consumer.

A professional search engine optimization (SEO) strategy for your Internet brand is what it takes to get websites for lawyers noticed in the SERP results:

• Optimized site titles
• Optimized site descriptions
• Optimized legal content
• Optimized blogs
• Optimized images

Once they’ve clicked into your site title, it’s up to your lawyer website design and legal content hold legal consumers there long enough to explore your lawyer’s website and become a prospective client.

Five ways to persuade legal consumers to give your Internet brand serious consideration are:

  • Clear understanding. Legal consumers can be persuaded through the use of convincing legal content that has value and is complemented by your lawyer website design. Superlatives, such as “fast,” “easy,” or “best,” should be deleted. Let the legal content convince them that you are trustworthy. A tagline of “Sam Jones provides free consultations” is clearly understood, and is much more compelling than, “Sam Jones is the best attorney ever. Period.”
  • Aesthetically pleasing. An old advertising slogan contended: “You never get a second chance to make a first impression.” The legal content has to be fresh and scannable; your lawyer website design professional yet, approachable. Simplicity persuades legal consumers, and nails that first impression.
  • Pecking-order. The layout of websites for lawyers requires a hierarchy. Your Internet brand is the targeted focal point for each webpage on your site; less important legal content descends down the page from there. White space and eliminating clutter makes your Internet brand stand-out. A well-ordered lawyer’s website is persuasive.
  • Attention-getter. Graphical appearance, color, and layout work together in grabbing the attention of legal consumers, although legal content is the thing. Well-written, compelling legal content, that is both relevant and scannable, is what legal consumers seek when they query a search engine. Giving legal consumers what they want can be quite persuasive.
  • Simplify the focus. Legal content, where each webpage flows from a singular-statement, is simple, thought-provoking, and persuasive. SEO enables legal consumers to locate a lawyer’s website. Persuasive legal content motivates them to take action.

Law Firm Website Designers & SEO Experts

LawFirmInternetMarketing.com takes the industry lead in designing SEO strategy and websites for law firms. We conserve your valuable time with strategies designed to grow your client-base. Our consultants look forward to your call. Free Advice Hotline – Call (800) 877-2776 to speak to an expert, not a sales rep.

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.