Law Firm Internet Marketing

How Can a Law Firm Increase Its Visibility on the Internet?

October 11th, 2013

While the Internet may not be the proverbial “final frontier,” it has garnered a prominent place in practically every American household over a relatively short couple of decades. If you’re a recent law school grad, chances are you took a course specific to lawyer websites. Seasoned lawyers may have completed a CLE (continuing legal education) course on the topic somewhere along the way – or not. Regardless of how well-versed you may or may not be on the subject of lawyer websites, the fact remains that many prospective clients now consult the web when choosing a lawyer to handle their legal matters. Visibility on the Internet has become crucial to lawyers looking to build — or maintain — a clientele.

More web-based business for you

Law Firm Internet Marketing can help you generate and convert more web-based business for you than any other lawyer-specific web designer on the market:

  • User-friendlyLaw Firm Internet Marketing designs clutter-free lawyer websites that provide easy to locate menus with links to practice pages, FAQs, attorney profiles, Google location maps, your contact information, and provides a link back to the homepage from each page on your lawyer website. User-friendly also means there is a flow and rhythm throughout your lawyer website that encourages the prospective client to keep reading the content as they navigate your site and to, then, contact your office.
  • BrandingLawyer Success, Inc. understands that your brand is the focal point of lawyer website design.  Your brand is unique and marketable, starting with your good name and extending to what you do. Branding is especially important to lawyers whose reputation, professional ethics, and areas of practice are pivotal their life’s work. Our job is to make your brand highly visible online to increase the number of clients in your office, and enable you to corner the market in your particular specialty or locale.
  • SEO (search engine optimization) – Lawyer Success, Inc. maximizes your lawyer website exposure and raises the rank through the use of SEO keywords. Our team provides analysis of search terms relevant to lawyer websites, then optimizes your Google ranking by incorporating these terms within your legal website content. This, in turn, increases the likelihood of visits by prospective clients to your lawyer website and to your office. In other words, we make you easy to find online.
  • Social networkingLaw Firm Internet Marketing makes your lawyer website and blog site compatible with social networking sites. Social networking is to the Internet, what word-of-mouth is to a small town: free advertising (although paid advertising is available). Google+, Twitter, YouTube, and Facebook are the most popular social networks, although there are hundreds of others online. You can upload, post, and edit legal content to the social networking accounts linked to your lawyer website via your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.

Optimize your online visibility

The Internet’s rapid growth and popularity makes staking your claim on the World Wide Web paramount. Branding your own cyber-turf via a lawyer website is the 21st-century way of bringing prospective clients to your office doorstep. We have the tools to build your business. Designing lawyer websites that are aesthetically pleasing, yet practical and functional, is what we do. Let Law Firm Internet Marketing help grow your brand. Please call and ask for our No Risk lawyer website design offer – you don’t pay until our design is consistent with your vision!

Law Firm Internet Marketing
a LawyerSuccess, Inc. Brand 

P.O. Box 1926

Brandon, MS 39042

Tel. (800) 877-2776

 

Law Firm Social SEO You Can Use Now

March 19th, 2013

Think of social SEO as a way to effectively level the playing field, particularly if you are relatively new to using a legal website as a way to reach your potential clients and present your firm to the world. Other firms who may have been wading through website SEO for years likely have the market cornered on all the best keywords. While this would once have been a daunting fact, using social SEO truly makes it much less so. Google has long realized that humans are the only trustworthy beings who can endorse relevant and useful links. Thus, Google Social Search came about.

Think about it: a glowing, personal endorsement from someone we know outranks a thousand endorsements from total strangers. The same goes for sharing links. A casual user-shared link carries much less weight than a blogging link by a well-known and well-respected legal authority. Google Social Search allows a site to climb quickly up the ranks simply because someone in your circle shared the link. In the same way, suppose a tweet regarding your law firm received a huge influx of retweets: this could conceivably be as important to your site as a link from a top-ranking site.

How, you may wonder, do you connect on a social platform with the top “influencers” in the legal arena? First, identify just who those influencers are, then find them online. Initiate a discussion with them via a social media avenue. Comment constructively on their particular content or share a personal perspective on a post they have written. Let these influencers know that you have something valuable to add and they are much more likely to freely share your content. Prior to posting a particular posting, ask for an opinion from a chosen influencer. Don’t forget your manners; thank them for their time and share the URL. Even better, include the influencer in the body of your content. Quote them or use their statistics. Let them know you are using this content and allow them first look before you post.

Although the rumor that SEO is dead, the truth is, it is far from dead, but it has changed significantly from a decade ago when buying links, submitting to directories and implementing on-page optimization were the sum total of SEO. The social era has brought us social SEO which dictates you must incorporate social media into the “big picture” of your website’s strategy. You will engage your audience through your site, then share that content effectively and freely through the social network system.  Hopefully social media is already an integral part of your business strategy, but if not, we can help. One phone call to (800) 877-2776 will connect you with an expert in law firm Internet marketing who will give you a no-strings-attached, free consultation.

 

Increasing Your Law Firm’s Business with E-mail Marketing

March 13th, 2013

It is believed that as many as 1.3 billion people across the globe use e-mail and some 90 trillion e-mails are sent annually. Unfortunately a large percentage of those e-mails are spam or viruses although many of us now use e-mail in lieu of traditional letter or to communicate business meetings or communications.  E-mail marketing can help you keep your prospective clients coming back. When your law firm consistently uses professional e-mail communications as a means of staying in regular touch with clients and prospective clients you naturally build strong, trusting relationships. When you use e-mail marketing techniques you are sending a message and your goal should be to send the right message to the right target at the precisely right time with a goal of persuading the recipient to take some sort of action.

Only Send E-mails to Those Who Have Given Permission

Before we discuss e-mail marketing further, you should never, ever send any sort of soliciting e-mail to anyone who has not given you their express permission to do so. Only those who have opted to receive e-mail communications from your law firm should receive those communications or you risk alienating those who did not opt in. We all know how annoying it is to find the inbox filled up with unwanted messages. In order to create a successful e-mail marketing campaign you must first ask yourself what your prospective clients would find to be of value, then develop your subsequent communications around the answer to that question.

The Many Benefits of the E-Newsletter

E-mail communications such as e-newsletters are both quick and relatively inexpensive to create, so you can send them much more often than the older print newsletters. In order to increase the impact of your newsletters, create smaller client lists based on the individual interests. This allows you to send much more targeted messages to each client or prospective client an ups the likelihood that they will actually respond or act on your e-mail. Should you make your e-newsletters informative and unique, there is a good chance that your recipients will take the time to forward the newsletter to another person who may in turn forward it yet again. You will want to ensure that your website and blog URLs appear consistently on any e-mail communications you send out so that prospective clients can easily find your sites.

Why You Should Consider E-Mail Marketing

The responses you receive from e-mail and e-newsletters tend to be much more immediate than the responses from other, older forms of communications.  If you have set your e-mail settings correctly you will be able to see who actually opened the e-mails, who forwarded them and who clicked on included links. This gives you a true wealth of information you cannot readily obtain from other sources and allows you to tailor further communications even more precisely.  If you are considering e-mail marketing speak with one of our experts in law firm Internet marketing who will give you a no-strings-attached, free consultation.

Law Firm Internet Marketing

March 13th, 2013

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.

Can Your Law Firm use Twitter to Increase Your Business?

December 13th, 2012

By now most attorneys are well aware of the necessity of including social media in their overall marketing plan, however few have ventured into Twitter as yet. Twitter is possibly the fastest growing social network out there. For those unfamiliar with Twitter, or sending “tweets,” this social media avenue allows communication and connection through the exchange of very short (140 character) messages. Many of these messages include links to other websites and, just as with other social media, the goal is to build relationships through conversation. You will “follow” others and they will “follow” you which is similar in nature to “friending” someone on Facebook. The primary difference between Twitter and Facebook lies in the fact that in most cases those on FB are connecting and communicating with those they already know—or used to know. Twitter, on the other hand, allows communication between those who don’t know one another but share interests.

You might be surprised to know that Twitter can allow you to reach prospective partners—or even investors as well as national and international media outlets. The ability to reach scores of potential clients is inherent in Twitter as something akin to a press release can be tweeted by your firm. Search traffic generally increases dramatically once a law firm begins using Twitter and the attorneys in your firm can use Twitter to quickly share information. Building relationships with clients, building recognition of your brand and even sharing information with the partners and employees in your firm are all good reasons to give Twitter a try. You will find that you are able to build your reputation without a great outlay of time, expanding your network in the process. If you are interested in knowing the public’s general opinion about a specific topic, Twitter is a great way to find out.

There are a few cautions you should be aware of once your firm makes the decision to use Twitter. Remember that what is posted on the Internet virtually lives forever therefore careful consideration should be given to postings which emanate from your firm. No legal advice should ever be given via Twitter, and, as with every other aspect of the legal profession you must abide by the rules of professional conduct and never, ever, violate client confidentiality. Most law firms create a social media policy which offers guidelines and rules for the use of social media within the firm. In order to increase your number of followers, you must provide consistently interesting, informative and relevant tweets within your niche topics. In other words, establish a very unique voice and present your followers with links to only the highest quality information.

In the end, engaging in Twitter can give a decided boost to your website rankings and is certainly worth the time it takes to give it a try. If you have questions regarding Twitter or any other SEO content questions and would like to have them answered by experienced lawyer copywriters, call (800) 877-2776 today for your free consultation. Once you call you will receive valuable information regarding law firm Internet marketing and all aspects of SEO.   

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.