Law Firm Internet Marketing

Law Firm Internet Marketing Mathematical challenge: Click-through or click-away?

March 12th, 2014

Upon arrival at the landing page of a lawyer’s website, legal consumers immediately begin the process of making a snap-judgment – click-through or click-away? The decision-making process spans an estimated 10-20 seconds, perhaps an entire minute if something of value catches-the-eye.

Calculating website visit longevity

A plugin developed by Microsoft Research lends mathematical insight into website visit longevity based-upon the Weibull distribution model, an engineering equation that measures the amount of time it takes for failure to occur or to not occur.

Data from 10,000-user-visits was captured from 205,873-webpages for the analysis, which produced these results:

  • One-minute is the average time spent on a webpage.
  • One-fourth of most webpage text is actually read.
  • The first 10-seconds are crucial to the visitor’s decision to click-through or click-away.
  • If a visitor stays beyond 10-seconds, the next 20-seconds could go either way.
  • Visitors who remain beyond the 30-seconds may stay an entire two-minutes, leaving more slowly than their 10-30-seconds counterparts.
  • Ninety-nine-percent of webpages are unlikely to fail due to longevity of service.
  • Bad webpages get the click-away in a matter of seconds.
  • Good webpages get the click-through and, perhaps, one or several minutes of visit-time.

The Average Legal Consumer

This analysis is certainly interesting, but how does that apply to legal consumers visiting websites for lawyers? Well, the Microsoft Research data suggests that you’ve got around 10-seconds to connect with legal consumers and prove the value of your Internet brand in order to elongate the amount of time spent on the lawyer’s website.

The SERP (search engine rank page) site scenario below illustrates the real-time scrutiny websites for lawyers undergo in an average legal consumer’s decision-making process. Thoughts running through a legal consumer’s mind who queried “Hannibal MO divorce lawyer,” for example, may go something like this:

  • SERP Site #1 Divorce lawyer. Hmmm. Is there something for me to click to get to the divorce page? (Tick-tock, legal consumer didn’t find what she was looking for in that pivotal 20-30 seconds and has already clicked into the next site.)
  • SERP Site #2 Oh, yeh. Here’s one. Let’s go with, “How much is my divorce going to cost?” (Scans legal content that clearly lacks scannability.) Think I could have come up with “it depends” on my own. (Moved on to next site after 60-seconds, not realizing that several payment options were discussed on Site #2.)
  • SERP Site #3 Cool webpage! (Scanning bold headlines, bullet points, white space, clickable icons and text situated on a background that shouts professional lawyer website design). Okay, filing fees are $300.00 and this lawyer charges a flat rate. That’s good. Let’s see what else he knows. (Clicking through, scanning, reading.) Nice. It is possible to get both alimony and child support. Oh look, “Division of marital property.” (Scanning, reading.) Yep, possession really is nine-tenths of the law. “Parenting plan.” (Scanning, reading.) Not like that won’t be a pain in the behind with my soon-to-be ex. Glad I’ll have my lawyer with me when we’re hammering that out. I’d better write down this number and bookmark the site.

The message, here, is: Make that first 10-seconds count!

Saving you time, increasing website visit longevity

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Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.