Law Firm Internet Marketing

Social Media Secrets You Can Use to Your Advantage

February 13th, 2013

Even though you have a brick and mortar business as an attorney, using social media to grow your business can help your business reach the next level. If you are already using FB, LinkedIn and Twitter, then you are ahead of the game as word of your business is being regularly and efficiently spread. While it can take a fair amount of time to constantly update statuses and post relevant items, remember that social media is more and more often used as a platform for marketing communications and consider it the cost of doing business. Overall, law firms tend to be somewhat more cautious and conservative therefore attorneys have been a bit slower to jump on the social media bandwagon. There are several ways law firms can efficiently use social media to their advantage, including:

  • Start with those in your firm and ensure they have all completed a comprehensive LinkedIn profile.
  • Find out where your clients are having conversations, and get involved.
  • Share your knowledge in the form of reports, white papers, or short e-books which will demonstrate your expertise in your area.
  • Remember that social media allows you to interact with clients through teaching, discussing or entertaining—hold off on the selling.
  • Ensure your branding remains consistent across platforms.
  • Post regularly—a minimum of once or twice a week.
  • Provide a level of content which will engage and inform your audience to the point they will feel compelled to pass it on.
  • Remember to make a human connection—conversations rather than conversions.
  • Share event invitations.
  • Social media platforms allow your potential clients to research your firm or recommend your business to others.
  • Lawyers in the top ten percent of the legal profession spend a minimum of five hours per week networking and meeting new people.
  • Social media will allow you to build stronger personal connections with your colleagues.
  • Staying on top of the latest trends in the legal community is much easier through the use of social media.
  • Keep your focus off sales and directed toward a more educational approach.
  • Ask your existing clients what types of information they would like to know about your firm.
  • Ensure you and the other attorneys are clear about the difference between actual legal advice and simple insights. You might want to include a disclaimer to this effect as well.
  • A legal blog puts a face and voice to your practice as well as building content to share through other social media outlets.
  • While social media is important, when you overextend yourself you can become overwhelmed. Make sure you will be able to adequately manage the social media platforms you engage in.

Those attorneys who are interested in getting started in social media can find the experienced help they need with our company. Whether you have questions regarding SEO content, web design, attorney blogging or any other website question we can help. Call (800) 877-2776 today for your free consultation. When you call, you will be given valuable advice and strategies from expert law firm Internet marketing professionals—not sales representatives.

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.