Law Firm Internet Marketing

Could an E-Book Increase Your Law Firm’s Business?

January 14th, 2013

Writing an eBook to use on your website may not be something you have considered, however it can result in quite a boost to your website rankings if done properly. EBooks—for electronic books—are becoming increasingly popular. In the same way that offering an informative white paper about a particular legal subject or sending out a weekly or monthly newsletter which gives readers useful, free information, writing a short eBook can be a great service to your clients, giving them information they might not otherwise be able to find as well as creating trust in your visitors. Think about your particular niche and brainstorm an issue that you feel many people could benefit from hearing about. Offering a free eBook can mean it will eventually land in the hands of thousands of people, and gives you and your firm credibility. All you really need to do is say a few things really well and leave your readers feeling as though they received something of value simply by visiting your website.

Establish Your Expertise and Build Credibility

Putting out a free eBook for your clients and prospective clients can go a long way toward establishing your expertise and building your brand so long as you are able to clearly communicate your particular skills and knowledge with credibility and competency. In the end those prospects who were “fence sitting” will be much more likely to hire you or recommend you to a friend after reading your eBook. Don’t let yourself get totally stressed out about writing an eBook. Think of it as a long blog, and remember that it doesn’t have to rival the Great American Novel. Outline the information you want to impart, write it out in a straightforward manner, throw in a little humor to keep your audience engaged, and be concise. So long as your eBook is useful, then you have increased traffic to your website and eventual conversions.

Building SEO Through Your eBook

Another good reason to write an eBook and give it away on your legal website is to grow your list of prospective clients and their contact information. It can be helpful to build a dedicated landing page on your site which will give your readers the opportunity to exchange their name and email in return for your free eBook download. Always include your website’s URL in your eBook so it leads your visitors right back to your website. In the end, using a short eBook together with your legal blog can give your website’s SEO rankings a huge boost. In fact, you might release small segments of your eBook on your blog to “tease” people into downloading the entire book. Share those individual blog posts along with links to your complete eBook on every single social media profile you are engaged with and you will soon see your eBook turn into a powerful marketing tool.

If you feel writing an eBook is beyond your capabilities or time constraints, consider calling (800) 877-2776 for your free consultation from an expert law firm Internet marketing professional. You will receive valuable advice and strategies from highly experienced writers with a law degree—never a sales representative.  

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.