Law Firm Internet Marketing

Converting “Wayward Clickers” By Anchoring Your Legal Website’s Landing Page

March 27th, 2013

The role of your landing page is to both echo and amplify the message that drew your potential client to the page in the first place, thus decreasing the likelihood they will bounce off the site, and greatly increasing the chances they will convert. If at all possible, your landing page should include some sort of targeted banner which follows your potential clients around as they click from page to page, taking them back to the landing page whenever they click the banner. Tests have shown that conversion rates go up dramatically when a banner is used—although it may take extra effort, it both enhances the visitor’s overall experience and leave them feeling that they haven’t just been dumped on your law firm’s website then abandoned. Your landing page is where your potential clients will get 85% of the specific services your legal firm offers, meaning that 85% of those visitors will click away if they don’t immediately see something compelling. Your landing page should be warm, welcoming, and above all, honest, and should make them want to know more.

 

Using a Tagline on Your Landing Page

When a potential client visits your legal website for the first time, the first question they will either consciously or unconsciously be seeking to answer in their mind is “What’s in it for me?” Because of this, it is imperative that your website’s landing page—the very first page seen by visitors—communicates clearly the benefits your legal firm offers. The tricky part is that these benefits must be conveyed in less than ten seconds. One way to accomplish this seemingly-impossible feat is to include a tag-line which succinctly summarizes your firm’s specialties in a very customer-oriented manner. Make sure to place this tagline so it is immediately visible even if your reader chooses not to scroll down. If you are unsure of the best way to craft such an all-important tagline, try using a solution-oriented statement which both emphasizes the value the client will receive from calling your legal firm, and describes your personal promise, using words your reader would use. This tagline is possibly the most important factor in your quest to anchor your landing page and reach the highest conversion rate possible.

 

Radiate Trust

Following the all-important tagline, the second concern most visitors to your website will have is “Can I trust this legal firm?”  It’s incredibly important that your landing page—as well as subsequent pages—give your readers a strong sense of credibility and quality. Many companies don’t bother placing their firm’s name, contact details and landline phone number as a footer on each and every page. This is crucial in reassuring your readers that your law firm is entirely legitimate. Despite the fact that we exist in a high-technology world, visitors who see a real address and a real landline phone number will find it very comforting. Include a link to your contact page, and on that page include your e-mail address, phone numbers, both cell and landline, and a physical address. (This is in addition to the footer on each page. You don’t ever want your potential clients to have to play hide-and-seek with your well-hidden contact information—they will find it incredibly annoying and will probably move on to another site). Include a link to your “About Us” page which includes background and information about your firm, the attorneys who practice, your specialties and your mission. Staff photos are great for adding a touch of humanity to your legal website, so incorporate them whenever possible. If you have client testimonials, display them prominently as this is a great trust-builder.

Converted visitors come back. Converted visitors trust you, and communicate this trust to others—they talk freely about their experiences with your law firm, share on social sites and drive more traffic to your site. Converted visitors share your links freely, and most importantly, converted visitors become faithful clients. In the overall picture, happy, converted clients are much more important than simply more traffic.

Call Law Firm Internet Marketing at (800) 877-2776 for a free expert analysis of your lead generation strategy or for answers to your marketing questions.

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.