Law Firm Internet Marketing

How Search Engine Advertising Can Help Your Legal Website

February 24th, 2013

Many firms are ignoring a key aspect of marketing their website when they don’t look into search engine advertising. Although we will never be able to push a magic button and have our website appear at the top of all the search engines’ results, search engine advertising can give you a strong boost toward the top. Search engine optimization for attorneys is the key to a successful Internet marketing campaign. You are probably well aware that SEO—when done right—can improve your legal site’s ability to be discovered naturally by the top search engines. You are probably also aware that today’s SEO involves a high level of interaction with prospective clients as well as day-to-day brand building and staying involved with the top social media outlets. In other words, SEO is hardly a one-time event, rather involves a long-term commitment on your part.

Landing in those coveted top spots has been shown to boost your traffic by 400, 500, even 600 percent. If you use the Internet at all you, like most of us, rarely look beyond the first couple of pages of search engine results. In short, this means that unless you make it into the top search engine results your business will remain largely invisible to searchers. Your first task before going live with your legal website is to extensively research your keywords. Brainstorm your list initially, asking friends and family to do the same—you will likely be surprised at some of the words others will come up with which were not on your own list.

This is typical since, as a legal professional, you may think about your business in a different manner than searchers might. In the end, it makes no difference whether you think your keywords are correct—you absolutely must use keywords which will realistically be used by actual searchers. Next, take advantage of the many really good programs out there which will tell you which keywords are appropriate for your legal niche as well as which ones are being used by your top competitors.

Once you have your keywords in place, you can focus on content. Legal websites depend on well-written, relevant and unique content. Your content not only gets you found by the search engine spiders it will also lead to your site being found by prospective clients. Your keywords will be placed strategically within this high-quality content, making humans and search engine spiders both happy. Link building will be your next task as high-quality inbound links are still a crucial element of search engine optimization.

Finally, you are ready to jump into search engine advertising. Paid listings have been on the Internet since 2001, and most savvy Internet users are well aware of what a paid search ad looks like. Paid inclusion will ensure that all your pages are included—so long as you continue to pay—and while it doesn’t guarantee placement it can improve your odds of appearing in a wider range of search engine results. If your website is new, a paid inclusion can ensure your site will be listed in a day or two rather than the more typical two-to-four weeks it can take for a search engine crawler to index your site.

Speak to real law firm Internet marketing experts, not a sales person. Call 1 (800) 877-2776 for your free consultation.

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.