Law Firm Internet Marketing

How to Market Your Law Firm Blog

March 24th, 2017

Writing content for your blog is only part of the process nowadays. Marketing your blog content is another phase altogether. You could have the best content on the web, but if the visibility of your blog remains low, then all the quality in the world is for naught.

There are ways to strategize your blog for success. Every time you publish a blog post, the intent is to bring your message to the masses. That is done partly with the help of social media and the sharing of your content. But there are other ways that you can step to the forefront and make sure your content is seen by a vast number of readers.

Posting Frequency

Not only are general readers part of your target audience, but so are your fellow bloggers. Linking other sites in your blog posts is a good way to increase page views. Other bloggers have that thought in mind as well. If you can produce content worth linking, there is a chance other blogs can help boost your number of visitors.

This can be done by enlisting the aid of bloggers who do not even know you. So how does it happen? Let’s say you publish a blog post on a certain subject and someone retweets it. Another blogger, who has never even heard of you, sees that retweet. But that blogger also sees two other tweets about similar topics from more familiar writers. That blogger will be more likely to link a content from one of those familiar writers instead of you.

The trick is to become a familiar writer.

There is no deep-rooted secret on how to do that. It is rather simple. Keep posting with a high frequency level. Sooner or later, other bloggers will start to recognize your posts and become familiar with you. Eventually, they will start to read your posts and that’s when they will begin to link your posts. It all comes with consistency. If you can create a presence, your name will start to become very familiar. High frequency posting is the key.

Social Media

Social media can be a blogger’s best friend. Twitter, Google Plus, Facebook, Pinterest and LinkedIn can all prove very valuable. Not only is posting and tweeting your own content valuable, but so is tweeting and posting the content of others. By developing online relationships with fellow bloggers, you will be able to increase your presence. That may take time, perhaps 30 minutes a day. But be patient because those relationships will not happen overnight. They too come with consistency.

Optimize for searches

The term SEO (Search Engine Optimization) has become popularized in recent years. Keywords are an important part of generating hits as is the title of your headline. You want a title that has a high chance of getting frequently clicked and shared. That has a direct effect on its search engine results ranking. It is recommended to keep headlines under 65 characters to keep from getting them shortened in search engine results. Search engines also identify the keywords in a page’s URL. If you have the capacity to edit your URL’s structure, it would go a long way in enhancing your SEO benefits.

Appropriate Tagging

Tagging words in your blog posts can provide results when done in moderation. Many people do not realize that tags on their own do not lead to improved SEO ratings. When one content piece relates to another, that is when an SEO ranking is boosted. Prioritize your tags so they are not overused. Too many tags can be construed as duplicate content and result in your blog being penalized.

If you need lawyer writers familiar with SEO, we recommend LegalContentWriters.com. They are very affordable and can save you time and produce numerous quality leads for your law firm.

 

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.