Law Firm Internet Marketing

How to Market Your Law Firm Blog

March 24th, 2017

Writing content for your blog is only part of the process nowadays. Marketing your blog content is another phase altogether. You could have the best content on the web, but if the visibility of your blog remains low, then all the quality in the world is for naught.

There are ways to strategize your blog for success. Every time you publish a blog post, the intent is to bring your message to the masses. That is done partly with the help of social media and the sharing of your content. But there are other ways that you can step to the forefront and make sure your content is seen by a vast number of readers.

Posting Frequency

Not only are general readers part of your target audience, but so are your fellow bloggers. Linking other sites in your blog posts is a good way to increase page views. Other bloggers have that thought in mind as well. If you can produce content worth linking, there is a chance other blogs can help boost your number of visitors.

This can be done by enlisting the aid of bloggers who do not even know you. So how does it happen? Let’s say you publish a blog post on a certain subject and someone retweets it. Another blogger, who has never even heard of you, sees that retweet. But that blogger also sees two other tweets about similar topics from more familiar writers. That blogger will be more likely to link a content from one of those familiar writers instead of you.

The trick is to become a familiar writer.

There is no deep-rooted secret on how to do that. It is rather simple. Keep posting with a high frequency level. Sooner or later, other bloggers will start to recognize your posts and become familiar with you. Eventually, they will start to read your posts and that’s when they will begin to link your posts. It all comes with consistency. If you can create a presence, your name will start to become very familiar. High frequency posting is the key.

Social Media

Social media can be a blogger’s best friend. Twitter, Google Plus, Facebook, Pinterest and LinkedIn can all prove very valuable. Not only is posting and tweeting your own content valuable, but so is tweeting and posting the content of others. By developing online relationships with fellow bloggers, you will be able to increase your presence. That may take time, perhaps 30 minutes a day. But be patient because those relationships will not happen overnight. They too come with consistency.

Optimize for searches

The term SEO (Search Engine Optimization) has become popularized in recent years. Keywords are an important part of generating hits as is the title of your headline. You want a title that has a high chance of getting frequently clicked and shared. That has a direct effect on its search engine results ranking. It is recommended to keep headlines under 65 characters to keep from getting them shortened in search engine results. Search engines also identify the keywords in a page’s URL. If you have the capacity to edit your URL’s structure, it would go a long way in enhancing your SEO benefits.

Appropriate Tagging

Tagging words in your blog posts can provide results when done in moderation. Many people do not realize that tags on their own do not lead to improved SEO ratings. When one content piece relates to another, that is when an SEO ranking is boosted. Prioritize your tags so they are not overused. Too many tags can be construed as duplicate content and result in your blog being penalized.

If you need lawyer writers familiar with SEO, we recommend LegalContentWriters.com. They are very affordable and can save you time and produce numerous quality leads for your law firm.

 

Law Firm Internet Marketing Mathematical challenge: Click-through or click-away?

March 12th, 2014

Upon arrival at the landing page of a lawyer’s website, legal consumers immediately begin the process of making a snap-judgment – click-through or click-away? The decision-making process spans an estimated 10-20 seconds, perhaps an entire minute if something of value catches-the-eye.

Calculating website visit longevity

A plugin developed by Microsoft Research lends mathematical insight into website visit longevity based-upon the Weibull distribution model, an engineering equation that measures the amount of time it takes for failure to occur or to not occur.

Data from 10,000-user-visits was captured from 205,873-webpages for the analysis, which produced these results:

  • One-minute is the average time spent on a webpage.
  • One-fourth of most webpage text is actually read.
  • The first 10-seconds are crucial to the visitor’s decision to click-through or click-away.
  • If a visitor stays beyond 10-seconds, the next 20-seconds could go either way.
  • Visitors who remain beyond the 30-seconds may stay an entire two-minutes, leaving more slowly than their 10-30-seconds counterparts.
  • Ninety-nine-percent of webpages are unlikely to fail due to longevity of service.
  • Bad webpages get the click-away in a matter of seconds.
  • Good webpages get the click-through and, perhaps, one or several minutes of visit-time.

The Average Legal Consumer

This analysis is certainly interesting, but how does that apply to legal consumers visiting websites for lawyers? Well, the Microsoft Research data suggests that you’ve got around 10-seconds to connect with legal consumers and prove the value of your Internet brand in order to elongate the amount of time spent on the lawyer’s website.

The SERP (search engine rank page) site scenario below illustrates the real-time scrutiny websites for lawyers undergo in an average legal consumer’s decision-making process. Thoughts running through a legal consumer’s mind who queried “Hannibal MO divorce lawyer,” for example, may go something like this:

  • SERP Site #1 Divorce lawyer. Hmmm. Is there something for me to click to get to the divorce page? (Tick-tock, legal consumer didn’t find what she was looking for in that pivotal 20-30 seconds and has already clicked into the next site.)
  • SERP Site #2 Oh, yeh. Here’s one. Let’s go with, “How much is my divorce going to cost?” (Scans legal content that clearly lacks scannability.) Think I could have come up with “it depends” on my own. (Moved on to next site after 60-seconds, not realizing that several payment options were discussed on Site #2.)
  • SERP Site #3 Cool webpage! (Scanning bold headlines, bullet points, white space, clickable icons and text situated on a background that shouts professional lawyer website design). Okay, filing fees are $300.00 and this lawyer charges a flat rate. That’s good. Let’s see what else he knows. (Clicking through, scanning, reading.) Nice. It is possible to get both alimony and child support. Oh look, “Division of marital property.” (Scanning, reading.) Yep, possession really is nine-tenths of the law. “Parenting plan.” (Scanning, reading.) Not like that won’t be a pain in the behind with my soon-to-be ex. Glad I’ll have my lawyer with me when we’re hammering that out. I’d better write down this number and bookmark the site.

The message, here, is: Make that first 10-seconds count!

Saving you time, increasing website visit longevity

At LawFirmInternetMarketing.com, we can help grow your client-base with our effective law firm website & SEO services. Call for your free consultation with an expert, not a sales representative. Call (800) 877-2776

How To Network, Create Lead Generation and Referrals With Your Law Blog

January 22nd, 2014

Periodically, it’s important to evaluate your overall blogging strategy and objectives in order to make sure you’re optimizing its capability as a tool for networking, referrals, and lead generation. Marketing a business as a means of acquiring new clients has changed quite dramatically over the last several years. Many businesses, including small start-ups have had to re-think their approach to creating new opportunities for themselves. A large part of this are the mediums by which we choose to communicate to prospective customers. Instead of relying on cold calls and unsolicited direct email, many businesses are now putting greater emphasis on developing more focused web-based content to attract new clientele.

Online social media, including blogs, have been effective in creating new business opportunities. More and more businesses have implemented this platform in their marketing strategy. Unfortunately, many blogs and other social media outlets are not optimized to generate new business. Whether you’re creating a new blog or operating one already in existence, let’s evaluate and/or “jump start” it to get it on the right track for new business. The following is a list of questions to consider:

• Who is your audience? Knowing your audience will help enable you to get more focused and consistent with your content, making writing easier and more efficient for you.

• What is the purpose of your blog? Although it isn’t necessary, it’s a good idea to create a description statement in your blog’s header. Usually, this is a short phrase or a one-sentence summary of your blog’s purpose.

• What are you reading? Often times, whatever you are reading, will influence or fuel your own writing. With this in mind, if you create a good strategic reading program for yourself, it can provide a clear focus, centered upon your audience’s interest and needs, and more importantly, your blog’s purpose.

• What do you want your audience to do? Having a Call to Action strategically placed on your blog site is a good way to bring attention to your business without seeming too promotional.

• Do you use keywords? It’s important and necessary to choose key words to include throughout your blog to dominate through search (i.e. “law firm new business”).

• Do you use “takeaway statements”? When writing a post, the first sentence should be the statement that a reader remembers–the “takeaway or benefit statement”. It’s pretty simple, just ask yourself “what would be your takeaway or benefit if you commit to reading this post?”

• What is the style of your writing? It’s imperative you remember that online readers have a preference in terms of writing. They look for articles that are concise, easy to review, and objective in nature. Most often, readers are turned off by promotional content and style.

• Are you providing quality over quantity? The type of writing you produce is far more important than the amount. Creating quality articles outweighs the demand for frequency and quantity of posts generated.

• Do you get creative with the formats of your posts? Offering some visual variety to your readers is a great way to keep them interested and engaged with your blog. Using bullets or number lists are a few good ones to consider.

• Are you publishing content consistently? Make sure to publish new blog content on a regular schedule. Being consistent is essential to developing an audience. Generally, the recommended amount is at least 3 to 5 posts a week.

• Is your blog easy to navigate? Nothing is more frustrating to online users than sites that are difficult to navigate. Make sure your posts are easy to find and your blog is simple to navigate.

• Do you provide links to additional resources? It’s always a good idea to provide additional articles of interest at the end of each post. You can link similar content from your blog and other outside sources.

For more information with your blogging needs, call toll free (800) 877-27776. We are available and ready to assist you. Call us today to speak with an expert, and not a sale representative!

How Can a Law Firm Increase Its Visibility on the Internet?

October 11th, 2013

While the Internet may not be the proverbial “final frontier,” it has garnered a prominent place in practically every American household over a relatively short couple of decades. If you’re a recent law school grad, chances are you took a course specific to lawyer websites. Seasoned lawyers may have completed a CLE (continuing legal education) course on the topic somewhere along the way – or not. Regardless of how well-versed you may or may not be on the subject of lawyer websites, the fact remains that many prospective clients now consult the web when choosing a lawyer to handle their legal matters. Visibility on the Internet has become crucial to lawyers looking to build — or maintain — a clientele.

More web-based business for you

Law Firm Internet Marketing can help you generate and convert more web-based business for you than any other lawyer-specific web designer on the market:

  • User-friendlyLaw Firm Internet Marketing designs clutter-free lawyer websites that provide easy to locate menus with links to practice pages, FAQs, attorney profiles, Google location maps, your contact information, and provides a link back to the homepage from each page on your lawyer website. User-friendly also means there is a flow and rhythm throughout your lawyer website that encourages the prospective client to keep reading the content as they navigate your site and to, then, contact your office.
  • BrandingLawyer Success, Inc. understands that your brand is the focal point of lawyer website design.  Your brand is unique and marketable, starting with your good name and extending to what you do. Branding is especially important to lawyers whose reputation, professional ethics, and areas of practice are pivotal their life’s work. Our job is to make your brand highly visible online to increase the number of clients in your office, and enable you to corner the market in your particular specialty or locale.
  • SEO (search engine optimization) – Lawyer Success, Inc. maximizes your lawyer website exposure and raises the rank through the use of SEO keywords. Our team provides analysis of search terms relevant to lawyer websites, then optimizes your Google ranking by incorporating these terms within your legal website content. This, in turn, increases the likelihood of visits by prospective clients to your lawyer website and to your office. In other words, we make you easy to find online.
  • Social networkingLaw Firm Internet Marketing makes your lawyer website and blog site compatible with social networking sites. Social networking is to the Internet, what word-of-mouth is to a small town: free advertising (although paid advertising is available). Google+, Twitter, YouTube, and Facebook are the most popular social networks, although there are hundreds of others online. You can upload, post, and edit legal content to the social networking accounts linked to your lawyer website via your PC, Mac, iPad, iPhone, Blackberry, or Android smart phone.

Optimize your online visibility

The Internet’s rapid growth and popularity makes staking your claim on the World Wide Web paramount. Branding your own cyber-turf via a lawyer website is the 21st-century way of bringing prospective clients to your office doorstep. We have the tools to build your business. Designing lawyer websites that are aesthetically pleasing, yet practical and functional, is what we do. Let Law Firm Internet Marketing help grow your brand. Please call and ask for our No Risk lawyer website design offer – you don’t pay until our design is consistent with your vision!

Law Firm Internet Marketing
a LawyerSuccess, Inc. Brand 

P.O. Box 1926

Brandon, MS 39042

Tel. (800) 877-2776

 

Law Firm Internet Marketing

March 13th, 2013

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.

Hire The Most Experienced Law Firm Internet Marketing Experts

to STOP burning your cash reserves & START growing your practice!

 

Advertising your law firm in the yellow pages or newspaper is no longer sufficient these days to effectively grow your law firm.  The internet has provided a means for law firms to reach a wide audience and provide legal services for individuals and entities in need of assistance.  A large portion of leads come from internet marketing and the ability to showcase your services in any way you want.

At Law Firm Internet Marketing, we have the experience, resources, and dedication to help you grow your law firm and get your name out there.  We provide a variety of services that can help any law firm achieve its goals.  We can help you determine which types of marketing tools best suit your law firm with a comprehensive individualized plan.

Meet Founder James Greenier

James Greenier has devoted his career to helping law firms utilize internet marketing in the most cost-effective way possible to develop a large client base and positive reputation.  James understands how certain internet marketing tools may be better for some law firms than for others.  He offers guidance and advice on how the internet can be your best means of gaining a larger clientele and becoming a widely known law firm.  James has prior experience working with publicly traded legal entities as well as 7 of the 10 most trafficked legal websites.  This combined experience of being a businessman, working with law firms, and being a successful internet marketer has contributed to James’ ability to offer internet marketing products that will exceed your expectations.

James has consulted with over 3,500 law firms from all over the world.  His ability to understand how consumers search for legal services has enabled him to help law firm websites reach 4,000,000 unique users per month.  By having a significant budget to provide superior advertising services that meet any law firm’s individual needs.  While there are many law firm internet marketing companies to choose from, and many are reputable, James provides unique one-on-one client services to ensure you are satisfied with every product you receive.  Client satisfaction is at the forefront of Law Firm Internet Marketing.

Services We Offer

Because most successful law firm marketing and advertising campaigns today are derived from the internet, marketing tools can be somewhat complex and require the assistance of highly skilled staff members.  In order to meet your law firm’s needs, we provide the following internet marketing services:

Law Firm Search Engine Optimization (SEO) – By using key words specific to your law firm’s services, such as “personal injury,” or “commercial litigation,” for example, we are able to craft the content of your website to match with commonly searched keywords on google and other search engines.

Law Firm Website Design – How your website looks is one of the most, if not the most important aspect of your law firm website, as aesthetics are powerful.  We have website designers who take client suggestions to formulate a design that will attract the audience you are looking for.

Legal Website Content – Our legal writing staff members have the experience and skill to create legal content that thoroughly explains what your law firm is all about.  From homes pages, to practice area pages, to attorney profile pages, to blogs, we have the resources necessary to write any website content that you need.

Pay Per Lead (PPL) – Leads allow many law firms to quickly expand their client base, and if particular individuals are looking for legal services that you offer, receiving that person’s information in the form of a lead can help that individual find the attorney he or she is looking for.  Our advertising team generates leads for you that will provide a key component to your law firm’s success.

Pay Per Click (PPC) – Clicks have much more power than many people believe.  The more often individuals click on your law firm’s website address, the more often you may appear on google and other search engines.  We help law firms expand beyond their competition by paying a fixed fee per click.  Also, you have the option of having a banner advertisement that will appear at the top of all search results for particular keyword searches.

Lawyer Video Production – Many potential clients are able to meet the attorneys before making a phone call or scheduling an appointment with your law firm.  If you have a video on your home page, where you and other attorneys are able to introduce themselves and describe the legal services offered, potential clients may be more inclined to contact you.

Viral Marketing Campaigns – Having your law firm’s message repeated and shared among website users will undoubtedly increase your website traffic and client base.  We will formulate a plan for you to spread your law firm’s name by utilizing the internet to generate a type of “word of mouth” communication.

Attorney Directory Placement – We can help to ensure your name is seen in multiple attorney directories so that potential clients can find out key information about you before making the decision to seek your services.

Social Media – In today’s technological world, most people use Facebook, Twitter, Instagram, and other social media outlets to spread the word about a particular product or service.  Law firms have found success in utilizing social media to advertise to a desired audience.  We will help you manage your social media pages just was we do with your law firm’s website, adding another component to your law firm internet marketing package.

Contact Law Firm Internet Marketing Today by Calling 1 (800) 877-2776

It takes a comprehensive internet marketing plan to truly grow your law firm.  Any marketing tool or product on its own is certainly important, however, it is the collective effort of all marketing tools that will enable your law firm to reach the desired audience and provide information to potential clients that will help them make an informed decision.  James Greenier is available to help you with your internet marketing goals and his team shares the same dedication to help each and every client receive superior service at a reasonable and fair price.  Contact us today to start a new path to future success.

FULL Accountability Marketing – We Count the Chips™

Results (nAdvertising that produces calls or web form inquiries from people in need of the legal services that you offer.